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#1
Brands Laid Bare: Using Market Research for Evidence-Based Brand Management
Kevin Ford
1.80 Mb
#2
Business-to-business Brand Management: Theory, Research, and Executive Case Study Exercises ~ Volume 15 (Advances in Business Marketing & Purchasing)
Mark S. Glynn
2.98 Mb
#3
Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand
Robert Rose
,
Joe Pulizzi
722 Kb
#4
Strategic Brand Management
Keller
Категория:
brand management marketing
19.56 Mb
#5
Vault Career Guide to Marketing and Brand Management
Jennifer Goodman
602 Kb
#6
International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets
Sandra Bell
Категория:
Экономика и финансы
10.94 Mb
#7
Handbook on brand and experience management
Bernd H. Schmitt
,
David L. Rogers
Категория:
'Brand name products -- Management.'
,
'Branding (Marketing)'
8.18 Mb