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#1

The Profit Impact of Marketing Strategy Project: Retrospect and Prospects

Paul W. Farris, Michael J. Moore

Категория: Бизнес, Маркетинг

1.75 Mb

#2

Marketing Metrics: 50+ Metrics Every Executive Should Master

Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein

Категория: Бизнес, Маркетинг

2.98 Mb

#3

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)

Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein

5.85 Mb

#4

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)

Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein

3.26 Mb

#5

Key Marketing Metrics : the 50+ metrics every manager needs to know, First ed.

Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein

9.07 Mb

#6

Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know

Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein

8.96 Mb