A showcase of the sixty trends that will have the biggest impact on business in the next decade
In Sixty Trends in Sixty Minutes (A Brandweek Book), top marketer Sam Hill, author of the bestselling Radical Marketing, highlights the trends that will have the biggest impact on marketing, brand management, and product development within the next decade. He separates the momentary fads from the lasting movements and reveals why trends matter, where they come from, and how to exploit them. He also describes the ten factors that will influence current trends and trends to come, such as exponential population growth, urbanization, interconnectedness, and the decreasing role of work in our lives. With these valuable insights in hand, business leaders will learn how to differentiate their product on the shelf, tap into specific markets, meet consumers' desires for ''authentic'' products, and much more. Hill also guides managers in conducting trend workshops identical to those offered by his consulting group at top-dollar prices. Timely, relevant, and global in its scope, this book offers entrepreneurs and managers new ideas and techniques for finding success today and in the future.