Business partnerships have become more important than ever and in Smart Things to Know about Partnerships you will learn why and how to make partnerships work for you and how to avoid most of the traps that have caught some of your not-so-Smart predecessors.

Smart Things to Know about Partnerships is a comprehensive but sharp guide to getting the most from strategic alliances. From choosing a partner in the first place to matching cultures, goals and aspirations and resources, and from dealing with conflict to building competitive advantage to access new markets, technologies and knowledge, Smart Things to Know about Partnerships is a unique guide to the power of collaboration.

• No one is good enough to success alone. Know when to seek help.
• Whoever chooses the best partners, wins!
• Trust is a must - and a two-way street.
• There has to be enough in it for both partners.
• No support from the top means no deal.
• Power is poison to partnerships.

Smart Things to Know about Partnerships will make you smarter about partnerships. It will keep you from trivilizing them. It will help you relaize just how essential it is to get partnerships right. And, most important of all, it will show you that at the core of it all there is one common denominatoru in all partnerships - people. Partnerships are relationships between people, not between organizations. Smart Things to Know About Partnerships is your key to success in the new world of business. Watch your sales, your company and your career take off!

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