libcats.org
Главная

PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders

Обложка книги PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders

PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders

Baby boomers are the largest and wealthiest demographic and at the peak of their spending power. What marketing and sales professionals might not realize is that the majority of this spending power is wielded by women ages 50–75. They are the healthiest, wealthiest, most educated, active, and influential generation of women in history. Marti Barletta, the premier expert on marketing to women, calls them PrimeTime Women™ because not only are they in the prime of their lives, they also are the prime target for most marketers.
                                                                                               
In her new book PrimeTime Women™, Marti Barletta provides the only comprehensive resource on the market for readers searching for practical applications to get into the minds, souls, hearts, and wallets of this influential demographic. This hands-on approach delivers strategic thinking and tactical ideas geared toward understanding and leveraging this enormously influential market.
 
Features:
 
*      An inside look at what makes PrimeTime Women™ tick 
*      Never-before published research, developed in partnership with agency powerhouse DDB
*      Strategic thinking, planning, and tips from marketers who have successfully targeted PrimeTime Women™
Популярные книги за неделю:

Ключ к сверхсознанию

Автор:
Категория: Путь к себе
Размер книги: 309 Kb

Древо жизни

Автор:
Категория: Путь к себе
Размер книги: 1.70 Mb

Здоровье надо созидать

Автор:
Категория: Здоровье
Размер книги: 363 Kb

Шликерное литье

Автор:
Категория: science, science, technical
Размер книги: 5.98 Mb
Только что пользователи скачали эти книги:

Корсары Балтики

Автор:
Размер книги: 530 Kb

Sercel 428XL manuals - en428install

Автор:
Размер книги: 4.51 Mb

Эргономика в дизайне среды

Автор: , Автор:
Категория: color, graph, color, architect, civil, building
Размер книги: 12.37 Mb

Fluorescence Angiography In Ophthalmology

Автор: , Автор:
Размер книги: 21.18 Mb

GETTING WHAT YOU WANT CL

Автор:
Размер книги: 982 Kb

International Review of Cytology, Volume 10

Автор: , Автор:
Размер книги: 21.38 Mb

Restraint

Автор:
Категория: fiction
Размер книги: 150 Kb