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Artful Persuasion: How to Command Attention, Change Minds, and Influence People

Обложка книги Artful Persuasion: How to Command Attention, Change Minds, and Influence People

Artful Persuasion: How to Command Attention, Change Minds, and Influence People

This text peels away the mystery that surrounds the psychology of influence to reveal how the world's most persuasive politicians, advertisers, salespeople and spin-doctors work their magic.
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