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Customer Relationships

Обложка книги Customer Relationships

Customer Relationships

  • Fast-track route to understanding the relationship between organizations and the customer chain that contains both internal and external customers
  • Covers key topics such as loyalty and customer retention.  Also explores how to move beyond customer satisfaction to customer delight
  • Case studies of Amazon.com, Kalmbach Publishing (US), Boeing (US), Saga (UK), Chowking Food Corporation (the Philippines)
  • Includes a comprehensive resource guide, key concepts and thinkers, a 10-step action plan, and a section of FAQs
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