libcats.org
Главная

Contemporary Consumption Rituals: A Research Anthology

Обложка книги Contemporary Consumption Rituals: A Research Anthology

Contemporary Consumption Rituals: A Research Anthology

,

Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance our understanding of why and how consumers imbue goods and services with meaning during rituals.

In this volume, the first in the Marketing and Consumer Psychology series:

  • a religious studies scholar talks about the media representation of ritual;
  • communication scholars discuss the transformational aspects of rituals surrounding alcohol consumption;
  • a marketing scholar demonstrates the relevance of organizational behavior theory to understanding gift-giving rituals in the workplace; and
  • a historian describes how the marketing of Kwanzaa was so integral to its successful adoption.
Популярные книги за неделю:

Ключ к сверхсознанию

Автор:
Категория: Путь к себе
Размер книги: 309 Kb

Древо жизни

Автор:
Категория: Путь к себе
Размер книги: 1.70 Mb

Contemporary Theatre, Film and Television, Volume 97

Автор:
Размер книги: 3.18 Mb
Только что пользователи скачали эти книги:

Анатом Да Коста

Автор:
Размер книги: 117 Kb

Sample Preparation Techniques in Analytical Chemistry

Автор:
Категория: Chemistry, Analytical Chemistry
Размер книги: 3.24 Mb

Soul Almighty

Автор:
Размер книги: 1 Kb

Just The Two of us

Автор:
Размер книги: 1 Kb

Anna Halprin (Routledge Performance Practitioners)

Автор:
Размер книги: 5.64 Mb