libcats.org
Главная

Understanding consumers of food products

Обложка книги Understanding consumers of food products

Understanding consumers of food products

,
In order for food businesses, scientists and policy makers to develop successful products, services and policies, it is essential that they understand food consumers and how they decide which products to buy. Food consumer behavior is the result of various factors, including the motivations of different consumers, the attributes of specific foods, and the environment in which food choices occur. Recognising diversity between individual consumers, different stages of life, and different cultural context is increasingly important as markets become increasingly diverse and international.

The book begins with a comprehensive introduction and analysis of the key drivers of consumer food choices, such as the environment and sensory product features. Part 2 examines the role of consumers' attitudes towards quality and marketing, and their views on food preparation and technology. Part 3 covers cultural and individual differences in food choice as well as addressing potential influential factors such as age and gender. Important topics such as public health and methods to change consumers' preferences for unhealthy foods are discussed in part 4. The final section concludes with advice on developing coherent safety policies and the consumers' responsibility for food production and consumption.

Understanding consumers of food products will provide a standard reference for all those in the food industry concerned with product development and regulation.

Professor Lynn Frewer and Professor Hans van Trijp both work at the Marketing and Consumer Behaviour Group of the highly regarded Wageningen University, The Netherlands, where Lynn Frewer holds the Chair of Food Safety and Consumer Behaviour and Hans van Trijp holds the Chair of Marketing and Consumer Behaviour.
EPUB | FB2 | MOBI | TXT | RTF
* Конвертация файла может нарушить форматирование оригинала. По-возможности скачивайте файл в оригинальном формате.
Популярные книги за неделю:

Ключ к сверхсознанию

Автор:
Категория: Путь к себе
Размер книги: 309 Kb

Древо жизни

Автор:
Категория: Путь к себе
Размер книги: 1.70 Mb

Contemporary Theatre, Film and Television, Volume 97

Автор:
Размер книги: 3.18 Mb
Только что пользователи скачали эти книги:

Stochastic Global Optimization

Автор: , Автор:
Размер книги: 2.96 Mb

The day trade FOREX system. The Ultimate Step-By-Step Guide to Online Currency Trad

Автор: , Автор:
Категория: Economics
Размер книги: 2.18 Mb

Mai The Cambridge Dictionary of Human Biology and Evolution

Автор: , Автор: , Автор:
Категория: MEDICINE
Размер книги: 12.06 Mb

New Essays on Tarski and Philosophy

Автор:
Размер книги: 2.87 Mb

Juneteenth

Автор: , Автор:
Размер книги: 1.91 Mb

Convenient Marriage, Inconvenient Husband

Автор:
Категория: fiction
Размер книги: 187 Kb