YouTube for Business: Online Video Marketing for Any Business

Shows how to use YouTube for effective business marketing and is now updated to include new business related YouTube features

• Includes case studies -- examples of businesses, large and small, who are successfully using YouTube as part of their online marketing mix
• Includes 4 new chapters that cover the newly added business-related features on You Tube.
• In one month over 70 million people viewed more than 2.5 billion videos on YouTube.com