Having your own blog isn’t just for the nerdy anymore. Today, it seems everyone—from multinational corporations to a neighbor up the street—has a blog. They all have one, in part, because the folks at WordPress make it easy to have one. But to actually build a good blog—to create a blog people want to read—takes thought, planning, and some effort. From picking a theme and using tags to choosing widgets and building a community, creating your blog really starts after you’ve set it up.

In Building a WordPress Blog People Want to Read by blogger extraordinaire Scott McNulty, you’ll learn how to:

• Install and get your WordPress site running.
• Set up your site to ensure it can easily grow with you and your readers.
• Be the master of user accounts.
• Manage your site with the WordPress Dashboard and extend its capabilities with plug-ins.
• Make the most of images.
• Work with pages, templates, and links and—of course—publish your posts.
• Use custom post types and taxonomies to bend WordPress to your will.
• Deal with comments—if you even want readers commenting at all.
• Find a theme and make it your own.