Sustainability here refers to the environment, to the tourism industry in rural areas, and to individual businesses within the industry. The problem addressed is that rural tourism depends largely on small businesses that people have started without the background in business or the environmental and social concerns that have been infiltrating the large companies over the past few years. Contributors from various earth sciences and business fields in both tourist donor and tourist host countries, cover strategic considerations; networks, partnerships, and community support; and quality sustainable business. Distributed in the US by UTP Distribution. Annotation ©2004 Book News, Inc., Portland, OR