The Dynamics of Persuasion: Communication and Attitudes in the 21st Century
Perloff R.M.
A textbook revised from the 1993 first edition not only to incorporate events and changes in the technology of communication, but also to focus more on the role theory and research play in persuasion in American society, and the ethical implications of ideas and research. Annotation (c)2003 Book News, Inc., Portland, OR
