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Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado

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Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado

Originating from the work of The Chasm Group, a strategy-consulting firm serving technology based companies; this fieldbook focuses on theories of high technology marketing strategy development combined with execution. Wiefels (a founding partner of The Chasm Group) describes a life cycle model of business and market growth from the early small market of ''visionary'' customer, through widespread acceptance, to the final implementation of a given product.
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