Growth—it was important for the companies that were partof the nineteenth-century industrial revolution. The newtechnology of mass production enabled it. The robber baronsthrived on it as they stretched their rail lines, their oil exploration,their banking empires. In this, the third century of themodern corporation, growth is still the mantra and mission ofevery company. Visit a company web site. Attend an annual meetingor listen to a securities analyst. Read an annual report or acorporate history. The company’s past and future growth is a fundamentaltopic.Growth is not a buzzword. Nor is it a new management technique.That lack of newness makes it no less important forevery company. The strategy and tactics for growth may changewith every era, with changes in exogenous factors, but they arealways rooted in a combination of daredevil strategy and solidexecution.We embarked on this book because we believe passionatelythat companies in the twenty-first century have forgotten how togrow or are too risk-averse to make it happen. Our work on twoearlier books, Winning the Merger Endgame and The Value Growers,convinced us that much rich material about corporate growth isembedded in A.T. Kearney’s ongoing research. So we decided toforge ahead and uncover it. Stretch! is the result.

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