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Building Reputational Capital: Strategies for Integrity and Fair Play That Improve the Bottom Line

Обложка книги Building Reputational Capital: Strategies for Integrity and Fair Play That Improve the Bottom Line

Building Reputational Capital: Strategies for Integrity and Fair Play That Improve the Bottom Line

This practical guide reveals basic principles of integrity and fairness with which firms can build an enduring reputation. The author outlines the advantages of a superior reputation, describes the vital role the firm's leader must play, and much more.
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