For many, says Dr Gary Hamell of Harvard Business School, innovation is ''the only way to escape the ruthless hyper-competition that has been hammering down margins in industry after industry''. This volume, based on research, seeks to find the characteristics and processes which distinguish truly innovative companies and to provide management tools for inspiring, delivering and commercializing innovative new ideas. It uses case studies to show innovation in practice, including Marks & Spencer, Waitrose, Dyson, Peabody, Bioprogress, Dundrum Oyster Farm, Linear Drives and Microsense.