libcats.org
Главная

Deconstructing Public Relations: Public Relations Criticism

Обложка книги Deconstructing Public Relations: Public Relations Criticism

Deconstructing Public Relations: Public Relations Criticism

This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it can be used as a critical theory for public relations practice, offering real-world examples to support his argument.Through the interpretive act of deconstruction, this book serves to challenge the myth of public relations as an objective ''science,'' allowing the social importance of public relations to be redefined and encouraging public relations to take a fuller place in the interdisciplinary study of text and knowledge.Intended for public relations scholars and students in public relations cases/campaigns, public relations criticism, and media studies courses, Deconstructing Public Relations: Public Relations Criticism demystifies the act of deconstruction and shows how it can give insight into the theory and practice of public relations.
Популярные книги за неделю:

Станислав Гимадеев. Принцип четности

Автор:
Размер книги: 829 Kb

О физической природе шаровой молнии

Автор:
Категория: science, science, exact
Размер книги: 5.03 Mb

Ключ к сверхсознанию

Автор:
Категория: Путь к себе
Размер книги: 309 Kb

Древо жизни

Автор:
Категория: Путь к себе
Размер книги: 1.70 Mb

Здоровье надо созидать

Автор:
Категория: Здоровье
Размер книги: 363 Kb
Только что пользователи скачали эти книги:

Analysis of Hazardous Substances in Air

Автор:
Категория: Химия
Размер книги: 1.55 Mb

The Search for the Silver City

Автор:
Категория: fiction
Размер книги: 420 Kb