libcats.org
Главная

Intellectual Property Management. The Role of Technology-Brands in the Appropriation of Technological Innovation

Обложка книги Intellectual Property Management. The Role of Technology-Brands in the Appropriation of Technological Innovation

Intellectual Property Management. The Role of Technology-Brands in the Appropriation of Technological Innovation

The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with the help of brand equity and thus improve their competitiveness. The theoretical discussions are supported by two extensive case studies on Bayer Aspirin and Cisco Systems as well as an extensive econometric analysis. The developed model points out how the strategic relevance of immaterial technological assets and brand equity develop along the technology-life-cycle and indicates how companies can, by an integrated technology and brand equity management, appropriate the returns of their initial technological advantage in the long-run. The implications of the findings for business companies as well as researchers are clearly revealed.
Популярные книги за неделю:

О физической природе шаровой молнии

Автор:
Категория: science, science, exact
Размер книги: 5.03 Mb

Ключ к сверхсознанию

Автор:
Категория: Путь к себе
Размер книги: 309 Kb

Древо жизни

Автор:
Категория: Путь к себе
Размер книги: 1.70 Mb

Здоровье надо созидать

Автор:
Категория: Здоровье
Размер книги: 363 Kb
Только что пользователи скачали эти книги:

Adler, Elizabeth - Now Or Never

Автор:
Размер книги: 423 Kb

Functional equations and how to solve them

Автор:
Категория: Mathematics, Calculus, Advanced calculus
Размер книги: 971 Kb

Ships on Maps: Pictures of Power in Renaissance Europe

Автор:
Размер книги: 4.64 Mb

Till the End of Tom

Автор:
Категория: fiction
Размер книги: 155 Kb