This book, while well intentioned, is not great for a small business audience. The book assumes you are working in a large scale environment where one person's job is to focus on data quality. If you wear more than one hat in your job many of the approaches are simply not practical in this book as their return on investment would not be worth the effort to implement.
This might be excellent for Fortune 500 companies, but for smaller shops this book will not push you very far solving problems on a day to day basis.

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