Building Buzz to Beat the Big Boys: Word of Mouth Marketing for Small Businesses
Steve O'Leary, Kim Sheehan
Written from a "How to" standpoint. Very easy to read. A good book to leverage the strengths of your small business. I found great insight into customer service, customer retention, "building buzz in the market place", and branding. Very good from a retail sales standpoint. I recommend for small business owners.
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The book removed at the request of the copyright holder.
