libcats.org
Главная

CRM Unplugged: Releasing CRM's Strategic Value

Обложка книги CRM Unplugged: Releasing CRM's Strategic Value

CRM Unplugged: Releasing CRM's Strategic Value

,
This book provides thought-provoking and practical advice about how to drive sustainable business impact from customer-facing initiatives. The advice is based on a careful blend of well know frameworks from leaders like Professor Michael Porter and years of experience from the authors and leading corporations. The descriptions of how to use CRM to increase competitive advantage and improve profitability are particularly intriguing, as they elevate CRM from a business initiatve to a business imperative.

The authors have included plenty of examples of real world successes and failures, and hence keep the book rooted in practical and actionable guidelines. I highly recommend this book for CRM novices and experts and for technical and business professionals, as there is important advice in here for everyone.

Популярные книги за неделю:

Ключ к сверхсознанию

Автор:
Категория: Путь к себе
Размер книги: 309 Kb

Genki 1: An Integrated Course in Elementary Japanese 1

Автор: , Автор: , Автор: , Автор: , Автор:
Размер книги: 172.22 Mb

Contemporary Theatre, Film and Television, Volume 97

Автор:
Размер книги: 3.18 Mb
Только что пользователи скачали эти книги:

Дневник хулиганки

Автор: , Автор:
Категория: Психология
Размер книги: 190 Kb

Formale Sprachen und Automaten 001

Автор:
Размер книги: 632 Kb

The Toxicology of Fishes

Автор: , Автор:
Размер книги: 21.75 Mb

Nobody Wins

Автор: , Автор:
Размер книги: 1 Kb

Marked Man

Автор:
Размер книги: 737 Kb

Secret Vow

Автор:
Категория: fiction
Размер книги: 148 Kb