I have had an interest in social networking for many years now and have developed several intranets and webs with social networking features, but I have never had the opportunity to dive into anything ambitious. I no longer work as a software engineer, despite having first class credentials, and we can all thank the recession for that!



I was attracted to the book to garner further knowledge about the intricacies of the dynamics of social networking and although the book is very academic in its approach, there was some valuable insight to be obtained from it. I did have a problem keeping focused on the topics being discussed, as I rarely get much time to read these days, so I had to keep dropping the book and revisiting it to continue on. The way the book was written made it difficult for me to keep a track on what I had covered.



I'm not so sure that I would read this book again, as it does have a great deal of theory in it that was tiring to process, but that's mostly on account of my busy lifestyle. When I was at college, I was very happy to digest books that were immensely complex, but I simply do not have the time or attention span to do that today.