The commercial world, once the province of locally owned family enterprises, is now dominated by the corporation. This is partly due to the evolving nature of commerce which is now global in orientation, partly from technological advancements in production, distribution, and communication, partly from increasingly sophisticated developments in management skills. That's why "The Art of Mastering Sales Management" by Thomas A. Cook (Adjunct Professor, World Trade Institute of Pace University, New York) is such a timely and appreciated instruction manual in which 'real-world' principles and practices of exemplary and practical salesmanship are laid out. But more than just a 'how to' guide for increasing salesmen effectiveness, "The Art Of Mastering Sales" identifies and analyzes world trends influencing what Cook so accurately describes as the 'art of selling'. Of special note is a proposed daily routine for developing and practicing effective selling habits. Articulate, insightful, practical, and offering a wealth of tips and techniques, "The Art Of Mastering Sales Management" is especially recommended reading for anyone engaged in a commercial enterprise of any kind or category.

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