libcats.org
Главная

Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands

Обложка книги Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands

Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands

,
This is a poorly written and disjointed case study on the attempted revitalization of the McDonald's brand in the early 2000's.



This book reads as a loose collection of random thoughts, interspersed with a few sound and innovative business concepts. It appears as if the author was interviewed several times, the ego-centric interviews were transcribed, a few headings and chapter divisions were inserted, and then a few business concepts were listed and citations were added to give an air of academic legitimacy.



An editor's hand can bee seen often, where strong, well formed, and intelligent topic sentences are followed by poor paragraphs, filled with random thoughts or facts that are loosely connected. Unfortunately, the editors allowed this to go to print without a cohesive voice, and allowed the inclusion of erroneous information.



Do not waste your time or money on this book. This work has no academic value and does not have a place in business schools or on the shelf of any self-respecting business person.



EPUB | FB2 | MOBI | TXT | RTF
* Конвертация файла может нарушить форматирование оригинала. По-возможности скачивайте файл в оригинальном формате.
Популярные книги за неделю:

50 рецептов для аэрогриля

Автор:
Категория: house, house, cook
Размер книги: 771 Kb

Ключ к сверхсознанию

Автор:
Категория: Путь к себе
Размер книги: 309 Kb

Genki 1: An Integrated Course in Elementary Japanese 1

Автор: , Автор: , Автор: , Автор: , Автор:
Размер книги: 172.22 Mb
Только что пользователи скачали эти книги:

Теория графов и ее применения

Автор:
Размер книги: 3.39 Mb

Индейцы

Автор:
Размер книги: 11.30 Mb

Кислотный гетерогенный катализ

Автор:
Категория: Химия
Размер книги: 129 Kb

The Sepoy Mutiny and the revolt of 1857

Автор:
Размер книги: 14.22 Mb

Aldous Huxley, New Edition (Bloom's Modern Critical Views)

Автор:
Размер книги: 2.59 Mb

Atlas of North American English: Phonetics, Phonology and Sound Change

Автор: , Автор: , Автор:
Размер книги: 51.71 Mb