Idil Cakim explains the fundamentals of social media in a clear and detailed way in this book. This is a must-have not only for those who are starting out in social media, but also for those who are thinking about the future of communications. It's a great resource that explains every single current concept and tool in social media with examples. In addition to her own experience, Cakim shares great case studies. Anyone in the industry can take lessons from this book.