Michael Milton's HEAD FIRST DATA ANALYSIS: A BRAIN-FRIENDLY GUIDE offers a fine learner's guide to statistics and data analysis tying such analysis and discovery of customer bases to models for optimizing business and increasing sales. Learn how to organize data using Excel or Open Office and how to understand histograms, scatterplots and more with this outstanding survey using the latest cognitive research to present a new kind of learning experience key for computer and business collections alike.

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