Ok so I bought this as an audio book from audible based on the reviews and becuase I thought I need to learn more about Internet.



I gave *** stars to this - and those three stars goes entirely to you (and not Joel) cos you are searching Amazon to find information and are trying to learn like I do. That is a good start.



Joel Comm preeches that content is the king is very true - then he goes on to describes myriards of ways to deceive the end user to get them to click on the ads without breaking the Google's rules. Utterly stupid - you only have to look at the author's own web -site [...] to understand what I'm talking about.



Like designing a horisontal menu that looks like menu but actually is a advertisment. So when you go there and click he gets his pennies but you get so annoyed you got cheated that you never visit the site again. Having my background in European tv-content production I must say his advices could even be illegal - or maybe not but should be - like there are strict rules of product placement in tv-programs or in newspaper the reader has to understand what is content and what is an advertisment ie. therefore you see sometimes in newspapers and magazines text "advertisment" if the advertisment reminds too much of content.



This may be too European way of seeing things to some of you but we should not forget the great American wisdom either: "it is much more expensive to get a new customer than keeping the old one" - therefore decieving anyone to clicking ads on your site is stupid if you want them to come there again and again.