Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich
Jason Zweig
This behavioral finance book came recommended to me and I'm glad it did.
The book, in a very non-technical language, touches on how the body reacts physically and mentally to the changing stock market. The author explains how the brain works when faced with pleasant events (stocks going up) and unpleasant events (stocks going down) and when faced with peer pressure or an important decision. After the explanation, the book tells you simple techniques to avoid or circumvent these issues as well as a great checklist to go through before gambling in the stock market.
I do have a "play account" and aside from my retirement account which I opened to learn about the stock market. This book has helped me focus on my actions instead of actions of others as well as make the stock market gambling a bit more interesting (using my play account only). Maybe in a year or so I'll be brave enough to stick a few more dollars, but meanwhile - a fake portfolio - here I come.
