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Successful Marketing Strategy for High-Tech Firms (Artech House Professional Development Library)

Обложка книги Successful Marketing Strategy for High-Tech Firms (Artech House Professional Development Library)

Successful Marketing Strategy for High-Tech Firms (Artech House Professional Development Library)

A complete and well-written guide to technology marketing strategy. If you're new to technology marketing, or maybe you've only concentrated on one aspect of it, this book will be your bible. Lots of case studies and very easy to read. Highly recommended.
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