The book covers basic concepts and light addresses how data and statistics can be collected, digested and then used to create strategic plans to increase sales, web page hits and keep visitors longer.
I bought this book for an online course and covered a lot of ground, great for folks just needing to be familiar with web analytics or someone starting in the field.
This book actually covers quite a bit with a specific web analytics tool but there are other free ones out there including Google Analytics and Stat Counter.
