I still have doubts that we will keep our stores on the Yahoo for very long but if we were to keep them there it would be because of this book.

The author does a great job of explaining: 1) what you should be doing as a store owner, 2) why you should be doing it and 3) how you go about doing it. No where can you find a resource that provides all three of those.

I know it's hard to keep print pieces up to date with technology. The book is somewhat dated. I would love to see him bring out a new edition. That said, it is still an extremely helpful resource.

If you run a Yahoo store then you would be an idiot to not own this book.