I downloaded this title at the beginning of my lunch break and had finished consuming it before the break was over. The book is quite short and with a heavy measure of whitespace could more accurately be called a pamphlet. The book's admirable goal of killing al qaeda once and for all is probably more accurately stated as killing al qaedea's recruiting worldwide than actually killing current members of al qaeda. This is the thrust of the book. Clark lays out a plan for action that essentially calls on non-governmental organizations and individuals to present counter-propaganda online. Some specific language to reference is provided in order to demean and delegitamize the militaristic messages of al qaeda online in the sight of would-be recruits. While bringing down recruiting is a solid long-term goal, I believe the title is a bit misleading. The items laid out in the book are nothing new and seem pretty obvious, albeit under-utilized tools. This book is a quick, easy read. No deep understanding of islam or the "muslim world" are necessary. My central complaint about the book is the price:length ratio is a bit high.