Marketing and PR

Marketing and PR are essential if you are to spread the good word about your business. You may have the best products and services available, but if no one knows about them, you won't benefit. This book includes: the idea of “promote or die!”, knowing your market, creating a marketing plan, investigating niche marketing, writing great marketing copy, getting your press releases noticed, investigating piggyback marketing deals, and getting the best from permission-based e-mail marketing.