This book examines the factors involved in the social mediation of risks, the social construction of reality, and attempts made by professionals to re-design how social reality appears. It looks at single-issue politics affecting the political agenda, the role of the mass media, how corporations can and do respond, in very sophisticated ways, to threats to their political and ideological perspectives, and so advance their interests. The study also comments on how professional fields are created, demonstrating the work that goes into proposing, sustaining and promoting the expertise of crisis management.