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Up Close & Personal?: Customer Relationship Marketing at Work

Обложка книги Up Close & Personal?: Customer Relationship Marketing at Work

Up Close & Personal?: Customer Relationship Marketing at Work

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Based on worldwide research supported by IBM, this book provides new insights into effective customer relationship marketing. ''Should be read by all marketing, sales, service and advertising practitioners.'' -- Marketing magazine ''Probably the most level-headed and clear-sighted picture of how markets can affect customer relationships.'' -- Database Marketing
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The book removed at the request of the copyright holder.
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