Praise for Real Options Analysis
''This book is a must-have and must-read . . . Mun’s new book is a refreshing, cutting-edge look at a powerful new decision-making process . . . it isn’t often you can truthfully say a book breaks new ground, but [this book] has certainly done that.''
–Glenn G. Kautt
President, Monitor Group, Inc. (USA)
''Many books on real options can be intimidating. Mun offers a pragmatic, reliable, and entertaining guide. Complex concepts and formulas are brilliantly interspersed with well-chosen examples and step-by-step walk-throughs from a variety of industries.''
–Shota Hattori
President and CEO, Kozo Keikaku Engineering, Inc. (Japan)
''The clarity and comprehensive coverage makes it one of the best guides for all practitioners . . . coupled with state-of-the-art financial tools on CD-ROM.''
–Michael Sim
Partner, Moores Rowland International (Hong Kong)
''Mun certainly has earned the reputation of being an expert on the subject . . . consultants, analysts, decision-makers and engineers will be all over this book and its software.''
–Phyllis Koessler
Managing Director, Koessler and Associates (Switzerland)
''Finally, a real options analysis book that is technically sophisticated enough to be useful, and practically written so that it can actually be used. It is destined to become the handbook of real options.''
–A. Tracy Gomes
President, Intellectual Property Economics, LLC (USA)
