This work is the joint product of an academician and a business practitioner, both of whom share a concern about the inadequacy of current business models and practices. It examines the business environment and explores the underlying drivers - the ''Engines of Prosperity'' - that set the rules of competitive rivalry. It provides advice for managers on how to operate in a world characterized by Information Age technology, rapid change, deepening global linkages, increasing returns to sale, and the continuous unbundling of value chains.

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