The Future of Retail Banking in Europe: A View from the Top

The challenges being faced in the industry and predictions into what the future holds for retail banking in Europe.

This book will be essential reading for middle and senior managers in the banking and financial service sectors, both suppliers and investors in the banking sector, and MBA students.

''The appearance of this admirable survey of the changing world of retail banking could hardly have been better timed. Never have so many factors combined to influence the products and processes of banking - technology, regulation, governance, accounting, globalisation and consolidation, and above all the changing needs and aspirations of the customers.'' The Rt Hon Lord Stewartby RD, Deputy Chairman, Standard Chartered Bank

''The completion of the single financial market, in 2005, will have a profound effect on banking in Europe. McDonald and Keasey's timely analysis carefully maps the existing landscape and provides some useful pointers to the changes we will surely see in the next few years'' Howard Davies, Chairman, The Financial Services Authority