All businesses go through hardships, but their reaction can make the difference between survival and failure. Realistic but inspiring, this book covers: realizing there’s a problem, focusing on what you do best: your core business, spending sensibly, being paid on time, cutting down on inefficiency, steadying the ship and maintaining staff morale, working at external relationships (the bank, customers, suppliers), working out survival tactics (and ways to stick to them), and not letting things slip.
