|
|
libcats.org
How to Win Campaigns: 100 Steps to SuccessChris Rose* The essential one-stop, how-to guide for PR and communication specialists
* For business and non-profit sectors * Start, conduct and win campaigns on any issue in any context * Written by campaign master Chris Rose, and distilled from his twenty years of experience directing and running campaigns for Greenpeace, Friends of the Earth, WWF International and other major organizations * Presents 100 key actionable steps to campaigning and shows what works and what doesn't work Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue, the book's 100 key steps and tools provide models of motivation, analysis, and communication structure. Content includes: how to begin a campaign; motivating people; research and development, including issue mapping; planning using the campaign planning star; organizing communications including visual language; constructing campaign propositions; insight into news media; how to keep a campaign going; how to use old and new media and what to do and what not to do. The final chapter reviews the bigger picture, including why campaigns need brands, and examines how campaigns became a form of politics and provides new research material on how issues mature and become 'norms', and the consequent problems for campaigning. EPUB | FB2 | MOBI | TXT | RTF
* Конвертация файла может нарушить форматирование оригинала. По-возможности скачивайте файл в оригинальном формате.
Популярные книги за неделю:
Проектирование и строительство. Дом, квартира, садАвтор: Петер Нойферт, Автор: Людвиг Нефф
Размер книги: 20.83 Mb
Система упражнений по развитию способностей человека (Практическое пособие)Автор: Петров Аркадий НаумовичКатегория: Путь к себе
Размер книги: 818 Kb
Сотворение мира (3-х томник)Автор: Петров Аркадий НаумовичКатегория: Путь к себе
Размер книги: 817 Kb
Радиолюбительские схемы на ИС типа 555Автор: Трейстер Р.Категория: Электротехника и связь
Размер книги: 13.64 Mb
Только что пользователи скачали эти книги:
Заточка клинкаАвтор: Прорез Журнал, Автор: Кузнецов ВикторКатегория: Хобби и ремесла
Размер книги: 202 Kb
Библиотека алгоритмов 51б-100бАвтор: Агеев М.И., Автор: Алик В.П., Автор: Марков Ю.И.
Размер книги: 1.73 Mb
The Java(TM) Programming Language (4th Edition)Автор: Ken Arnold, Автор: James Gosling, Автор: David HolmesКатегория: Языкознание
Размер книги: 7.44 Mb
Signs of Success: The Remarkable Power of Business AstrologyАвтор: Steven Mark WeissКатегория: Бизнес
Размер книги: 753 Kb
Environmental and Economic Sustainability (Environmental and Ecological Risk Assessment)Автор: Paul E. Hardisty
Размер книги: 3.15 Mb
|
|
|