Referendums—the direct popular vote on an issue—appear to be the most democratic of decision mechanisms because the voice of the people is directly heard rather than mediated through elected representatives in legislatures. But referendums can be manipulated by elites using tactics such as timing and wording of the question submitted to a popular vote. Leaders can orchestrate referendum campaigns to their benefit while still claiming the popular legitimacy granted. This takes place in long-established democracies like France, authoritarian regimes like Pinochet’s Chile, and new democracies like those among the Post-Soviet states where competition is raw, rules are new, and institutions weak. Mark Walker sheds light on the appeal and dangers of referendums and why democratic ideals are not always served.