Helps you to: find your ideal pub; plan and set-up your business; target your customers; make more money; control your sales; and maximise your profits. This work also contains practical advice on marketing, managing staff, bookkeeping, licensing law, drinks, food, fruit machines, raising finance and the necessary regulations. If you are thinking about leaving the 'rat race' to run your own pub, but don't know how to go about it, this book is for you. ''How to Run a Successful Pub'' provides you with all the information and advice you need to make your dream a reality. It will help you to: find your ideal pub; plan and set-up your business; target your customers; make more money; control your sales; and maximise your profits. ''How to Run a Successful Pub'' is packed with practical, up-to-date advice on marketing, managing staff, bookkeeping, licensing law, drinks, food, fruit machines, raising finance and the necessary regulations. AUTHOR BIOG: Mark S. Elliott has spent 25 years working in various management roles within the tenanted and leased divisions of the UK's largest breweries and pub companies. His extensive knowledge and day-to-day involvement with pubs and publicans make him well qualified to know what is required to run a successful pub. He shares his knowledge and many 'insider tips' with you in this book. Mark is based in Cockermouth, Cumbria.