Magnetic Service: Secrets of Creating Passionately Devoted Customers
Chip R Bell, Bilijack R Bell
You want your small business to succeed? You need the secrets of customer service in a fast, easy read? This book is filled with "gold" at a bargain price.
After discovering this at the library, I bought it here and am re-reading it. The Bell's analogy of making your business into a magnet that "attracts" the right customers (and repels the wrong ones) is simple yet powerful. Highly recommended reading.
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