As a sales professional, this has long been one of my favorite books on how to persuade effectively.



Kevin Hogan offers ten specific topics for detailed discussion, and then he offers concrete real-world examples for each one of them.



When I read in the Wall Street Journal yesterday that this was one of the few allowed books in the common area library at Goldman Sachs, I was reminded to pick it back up and read through it again.



Now I have another page and a half of ideas to implement that will help me be a more effective sales pro.