libcats.org
Главная

Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics

Обложка книги Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics

Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics

, ,
When I purchased this book, I thought it would be an adaptation of branding techniques to the pharmaceutical products. In fact, it was different than I thought. The book illustrates very clearly and logically the dynamics of the pharmaceutical marketplace from three different perspectives; the ultimate consumer; patient, Doctors adoption of new drugs and the treatment attractiveness of the drug. Walking through the details would open to the reader a whole different perspective about the factors influencing the market shares. It acts as an eye opener, and evaluator, for a variety of marketing strategy that is properly targeted toward increasing market shares. Well, it all comes through explaining how dynamic modeling could be used to forecast new drug performance. For me, as a Market Researcher and Consultant, it would certainly help in providing better insights to our clients.
EPUB | FB2 | MOBI | TXT | RTF
* Конвертация файла может нарушить форматирование оригинала. По-возможности скачивайте файл в оригинальном формате.
Популярные книги за неделю:

Путь к здоровью и долголетию

Автор:
Категория: Здоровье
Размер книги: 1.13 Mb

Самоделки школьника

Автор:
Категория: science, science, technical, hobby, oddjob
Размер книги: 41.91 Mb

Применение UML и шаблонов проектирования

Автор:
Категория: computer
Размер книги: 27.84 Mb
Только что пользователи скачали эти книги:

Democratic Wars: Looking at the Dark Side of Democratic Peace

Автор: , Автор: , Автор:
Размер книги: 944 Kb

Ferocactus

Автор: , Автор:
Размер книги: 54.04 Mb

Rebutia

Автор:
Размер книги: 151.22 Mb

Adromischus

Автор: , Автор: , Автор:
Размер книги: 26.02 Mb

Mammillaria

Автор:
Размер книги: 98.12 Mb

Exalting Jesus in Ezekiel [Christ-Centered Exposition Commentary]

Автор:
Категория: Christian, Commentary
Размер книги: 776 Kb