I found Technological Turf Wars to be an engaging and revealing look into the anti-virus (AV) industry. While I expected the book to contain more details on AV or malware from a technical standpoint, I still found it was a great read. The book exposes many of the industry paradigms and idiosyncrasies. It also highlighted how AV companies operate vis a vis their customers and their peers. I especially liked the indictment of a members only knowledge club and the inherent dangers in such an arrangement.