|
|
libcats.org
Главная →
Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New MarketsFast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New MarketsConstantinos C. Markides, Paul A. GeroskiConstantinos C. Markides and Paul A. Geroski face a curious challenge: They have a lot of data to support their claim that the way to make big profits, if you're quick enough, is to be the second company to take an innovation to market. However, the myth of the first mover - the idea that being first to market is the way to make money - is pervasive enough that they have to spend a lot of time convincingly debunking it. They also show the challenges and risks of trying to become a successful "fast second." The authors explain the complicated, almost organic, interaction among innovators, competitors, markets and consumer demands that tug at the marketplace. They do a fine job of documenting the collective act of creation. getAbstract recommends this book to those who want to rethink their strategies for innovating or entering new markets. The possibilities of being a second mover will appeal to anyone who is interested in innovation, planning, new product marketing, or social and economic change.
Читать «Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets»
Купить электронную версию
Популярные книги за неделю:
Тестирование Дот Ком, или Пособие по жестокому обращению с багами в интернет-стартапахАвтор: Роман Савин
Размер книги: 5.26 Mb
Система упражнений по развитию способностей человека (Практическое пособие)Автор: Петров Аркадий НаумовичКатегория: Путь к себе
Размер книги: 818 Kb
Сотворение мира (3-х томник)Автор: Петров Аркадий НаумовичКатегория: Путь к себе
Размер книги: 817 Kb
Только что пользователи скачали эти книги:
Between Human and Machine: Feedback, Control, and Computing before CyberneticsАвтор: David A. Mindell
Размер книги: 4.63 Mb
Моделирование и анализ организации и управления центром коллективного пользованияАвтор: Олишевский Д.П., Автор: Сербиновский Б.Ю.
Размер книги: 1.25 Mb
The Cultural Lives of Cause LawyersАвтор: Austin Sarat, Автор: Stuart ScheingoldКатегория: Юридические науки, Право
Размер книги: 1.21 Mb
Tourism Employment: Analysis and Planning (Aspects of Tourism, 6)Автор: Adele Ladkin, Автор: Edith Szivas, Автор: Michael Riley
Размер книги: 1.93 Mb
Message from the Pleiades: The Contact Notes of Eduard Billy Meier (Volume 4)Автор: Wendelle C. Stevens
Размер книги: 60.32 Mb
|
|
|