Unlike other reviewers I found this book to represent an interesting insight into where companies need to go if they are to remain competitive. Coveney's analysis is both deep and full of solid anecdotal evidence of the kind that executives should see as representing a genuine reality. The author doesn't gloss over the inherent difficulties attached to bridging the strategy gap and therein lies its weakness. While the book makes solid suggestions about the next step forward, it could have done more to recognise the real issues required to execute against its ideas. In this sense, the notion of CPM, which at one time seemed like a truly great idea, is likely to be relegated to management theory rather than practice.

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