Highly informative book highlighting the long history of CSR in the US (back to industrialists like Rockefeller).

Back to the present, it states the various reasons why people keep arguing for enhanced corporate responsibility in the past years.

It continues with the most relevant part for practice and theory:

What can be done in CSR programs, what makes such CSR programs work or fail (individual decision-maker to industry traits).



I can highly recommend this book to scholars, students, the interested public and to business practitioners.

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